All of our new prices INCLUDE destination and delivery fee. Does not include tax, tags, $595 requisition fee. To be eligible for Ford Trade Assist customer must trade in a 2009 or newer vehicle with under 90,000 miles and in running condition. All prices do include all factory rebates. Manufacturer rebate eligibility for consumer could be limited or not available based on regional incentives and consumer residence. Manufacturer special financing is with approved credit and will eliminate manufacturer rebates. Consumers will receive manufacturer rebate or manufacturer special financing not both. Dealer not responsible for typographical errors, while supplies last see dealer for details.
Ford Dealer near Me

Looking for a Ford dealer near me? Winner Ford proudly serves drivers from Dover, Delaware, and the surrounding areas of Middletown and Smyrna, DE. Our expansive inventory features the latest Ford models—from the rugged F-150 and spacious Explorer to fuel-efficient options like the Escape and the Maverick. We make it easy to explore trim levels, colors, and features, no matter what you’re searching for.
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Finance Solutions for Every Ford Driver
Our finance center is designed to help drivers make their next vehicle purchase or lease easy and affordable. Our finance team works directly with local and national lenders to secure low rates and flexible terms. Choose from:
- Competitive Ford lease offers with flexible mileage options
- Traditional auto loans with fixed payments and no usage restrictions
- Quick pre-approval with our online credit application
- Trade-in support with fair market value assessments
You’ll also find helpful tools like the payment calculator, so you can budget smartly before visiting us in person.

Ford Service at Our Dealer
We are your one-stop shop for expert auto service near Smyrna. Our factory-trained technicians use OEM parts to deliver services like:
- Routine oil and filter changes
- Tire repair, rotation, and replacement
- Brake inspections and repairs
- Battery diagnostics and replacements
- Quick Lane® express service for everyday maintenance—no appointment needed
You can also save money by using rotating service and parts specials, and conveniently schedule your next appointment online.
According to Kelley Blue Book, using OEM parts helps maintain your vehicle’s integrity and can be critical in preserving manufacturer warranties.*
FAQs
Q: When is your dealership open?
A: We are open Monday through Saturday to serve your sales and service needs.
Q: Can I buy parts directly from your dealership?
A: Yes! Our fully stocked parts center offers OEM Ford parts and accessories, along with parts specials for DIY repairs.
Q: Which Ford is best for families?
A: The Ford Explorer and Ford Edge are top picks for families. Both offer ample space, advanced driver-assist features, and strong safety ratings.
Your Ford Dealership in Delaware
Winner Ford is proud to serve drivers from Dover to Wilmington and New Castle. From expert service to a wide selection of vehicles, we’re here to support your journey. Before heading home, locals love stopping by Battery Park in New Castle for a scenic walk along the Delaware River—just another great reason to explore the area. Contact us today to get behind the wheel of your new Ford.
2025 Ford Bronco Sport Badlands SUV
- MSRP1:$43,895
- Dealer Discount:$1,475
- Winner Price:$42,420
- Ford Offer:$2,000
- Ford Offer:$500
- Final Price**:$39,920
- Ford Qualified Offer:$1,250
- Ford Qualified Offer:$1,000
- Ford Qualified Offer:$500
- Ford Qualified Offer:$500
- Ford Qualified Offer:$500
2025 Ford Bronco Raptor SUV
- MSRP1:$103,015
- Dealer Discount:$13,338
- Winner Price:$89,677
- Ford Qualified Offer:$500
2025 Ford Escape Plug-In Hybrid Base SUV
- MSRP1:$47,015
- Winner Discount :$2,859
- Price:$44,156
- Ford Offer:$8,000
- Winner Price:$36,156
- Ford Qualified Offer:$1,000
- Ford Qualified Offer:$500
- Ford Qualified Offer:$500
- Ford Qualified Offer:$500
2025 Ford Mustang GT Premium Convertible
- MSRP1:$71,450
- Ford Offer:$3,500
- Final Price**:$67,950
- Ford Qualified Offer:$1,000
- Ford Qualified Offer:$500
- Ford Qualified Offer:$500
- Ford Qualified Offer:$500
2025 Ford Bronco Badlands SUV
- MSRP1:$69,250
- Dealer Discount:$1,744
- Winner Price:$67,506
- Ford Offer:$1,500
- Final Price**:$66,006
- Ford Qualified Offer:$1,000
- Ford Qualified Offer:$1,000
- Ford Qualified Offer:$1,000
- Ford Qualified Offer:$500
- Ford Qualified Offer:$500
- Ford Qualified Offer:$500
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